The Back Story of hüga

The idea for hüga came to be in the COVID Fall of 2020, when spending time outside was the only way to see the people we love. We being Jocelyn and Colin and our extended brainstorming team—our kids, folks and friends who keep us laughing. Our hometown of Portland, Maine, is the kind of place where everybody seems to know everybody else, and even pre-COVID, we liked to meet up at our fun, cool, busy restaurant and brewery scene. The pandemic made these places our social salvation, and the community has gone all out to keep them and the people who work there going. The challenge is the weather. Outdoor dining was a big success here, but summer is short. 

Restaurants found many creative ways to extend the season, from heat lamps to blankets. We found ourselves wishing for warm seats, and wondering why “they” hadn’t thought of that. We realized we could be “them,” so we made the solution ourselves. We designed hüga here, sourced the marine vinyl locally, and the covers are sewn by Maine manufacturing pros. Only the cushion inserts and batteries come from away.

And now, whether it’s at a sidewalk dining room or in your own backyard, you can eat, drink and hang out in cozy comfort—carefully, responsibly, healthfully and warmly. We’ve learned that we love hanging out outside, even deep into the winter night. Like the saying goes, there’s no bad weather, only bad clothing—or seating. With hüga, we’ve got your butt covered.

Bottoms up! 
Jocelyn and Colin